Pär Söderlund is the Founder and CEO of Peritus Farm DMCC, based in Dubai, UAE. He leads a team of farming specialists as an investor- centric consultancy for dairy farming, meat fattening, and forage production.
Mr. Söderlund has spent 29 years along the value chain of milk – Sales, processing & packaging, raw milk production and fodder production.
He worked 20 years with Tetra Pak as a Managing Director in countries like Iran, Estonia/Latvia/Lithuania, Switzerland and Pakistan. During his years 2004-2007 as Managing Director for Tetra Pak Pakistan, the business increased three times and Tetra Pak Pakistan was awarded Market Company of the year 2006. During this period, he was also responsible for Commercial Operations for the 27 Tetra Pak market companies in Middle East.
Before moving to Dubai in 2004, Mr. Söderlund was Vice President Commercial Operations, Tetra Pak Europe & Africa, 1999-2004 reporting to Group COO, overlooking USD 4 billion in sales and 52 market companies responsible for sales, global commercial compliance and revenue management. In 2008 he joined Al Faisaliah Group, Riyadh and became Managing Director for Al Safi, the world’s largest integrated dairy farm, as well as board member for Al Safi Danone for GCC. In 2011, he started Peritus Farm DMCC with main activities in Turkey and Pakistan. Peritus Farm DMCC has a company for forage production based in Lahore and Peritus advisory team is working with a number of the large dairy farms in Pakistan. He also serves as Director of the board for Fauji Foods Ltd since November 2015. Fauji Foundation is one of the largest conglomerates in Pakistan, and Mr. Söderlund is working both with their dairy processing investment as well as their meat business, where Fauji Meat Ltd recently constructed the largest Halal meat abattoir in Pakistan. From January 1, 2017, Mr. Söderlund is also the strategic advisor for Damate Group, one of the largest Turkey meat producers in the world, with the main production in Penza, Russia.
Mr. Söderlund is a Swedish national and holds a Bachelor degree with a major in Finance from Stockholm School of Economics and is married with three children.